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Why Should You Use Magento for Your E-Commerce Business?

15 September 2021

Magento is the premier platform providing all that an e-Commerce needs. Magento contains tons of powerful tools, features, and extensions to help your e-Commerce business flourish. The flexibility, ease, security, payment solutions, etc., make Magento the leading e-Commerce platform. In addition, it gives owners all the necessary tips and guidance to create a successful e-commerce store.

Magento was invented in 2007, released in 2008, and is among the most popular e-commerce platforms in the world. Over 270,000 merchants choose Magento for their business. It currently powers 1.2% of sites on the Internet. Adobe acquired it for $1.6 billion in 2018, with its global e-commerce sales in 2020 amount to $224 billion.

There is no limit to what one can achieve from the robust Magento work system. The community support, stunning themes, support, etc., makes it superior to any other platform of its type. 

Why Magento?

Whether large or small, all e-Commerce businesses care about their users. Therefore, when companies think about e-Commerce platforms, they often want that one platform that provides the best of both worlds. They seek an all-in-one solution for all their business needs, and Magento is undoubtedly all that they essentially need.

It is open-source and free and the preferred choice for SMBs. Owners can easily download, customize, and self-host this edition. It delivers all the essential key features. Besides, you get more capacity, better features, and 24/7 support from their end. Every business is different, and fortunately, Magento has been designed to serve all business types (whether B2B or B2C); regardless of the industry type and business size. It is that one platform that can adjust to any business model. As a result, retailers, manufacturers, distributors, and even start-ups rely on Magento for their business.

Benefits of using Magento:

  • The Magento Search Wizard: Magento has a better search compared to other e-Commerce platforms. It comes in handy with a quick search option. Quick search allows the visitors to do a quick search for products even when they just have partial product names with themselves. Magento also has a feature of advanced search. This provides users with the ability to perform catalog searches using a variety of parameters. 
  • Manage Your Orders: Magento has some awe-inspiring order management features which help you to handle invoices and even returns very quickly. It lets you oversee quotes made on orders. The admin has the control to view, access, and ultimate control over the order histories from the orders section. They can adjust the order arrangement according to date, value, sort, filter, find charges, and apply the needed changes to any order. In addition to this, owners can access the list of all the current and past orders, have the facility to export the entire order data into a document for any future reference.
  • Return Management: Magento users can easily manage their returns. A simple dashboard in the backend notes down all the returns in an orderly arrangement. In addition to this, owners can assign a Returned Merchandise Authorization (RMA). RMA is for the customers who request to return an item for a replacement or demand a refund.
  • E-mail Reminders: Using Magento Commerce, one can easily send e-mail reminders to their customers. For example, admins can now send a reminder when a customer has added something to his/her cart and even wishlist. Whereas, owners can also define other conditions like cart value, quantity, items in cart, and much more.